Supporter Spotlight - Asahi Beverages

Supporter Spotlight - Asahi Beverages
Apr 09, 2019

Asahi Beverages recognise that the greatest results will come from working in partnership with others.

Asahi Beverages are committed to making meaningful contributions to the communities in which they operate. Asahi Beverages has partnered with Whitelion since 2011. The partnership was a result of the shared values between the organisations.

Asahi Beverages are proud that through their association with Whitelion they have been able to truly make a difference to young people in Australia. They see great merit in providing development opportunities and positive role models to young people, particularly those who have been disadvantaged.

Since 2011 and still today Asahi Beverages are Whitelion’s biggest Corporate Partner and financial sponsor. There is such a unity and shared focus within the whole Asahi team in making a difference who always go above and beyond in everything they do by supporting Whitelion nationally in a number of ways each and every year:

  • Employing and mentoring our young people. Asahi have provided opportunities for our young people within their DC’s (Distribution Centres). See video below where Wayne Angus speaks very passionately about Employment. https://www.youtube.com/watch?v=4iZL_8cgt24
  • Hosting an Annual Whitelion Dinner at their Supply Chain Conference which includes showcasing the individual and team stories of contribution and involvement, fundraising throughout the year and presenting a record breaking cheque with this year equating $106.882.34 which was an incredible effort! The incredible support of the Supply Chain division continues to go from strength to strength.
  • Participating and supporting our major annual fundraising events, Three Peaks Challenge, Bail Out, AFL Luncheon, Eureka Climb, AFL Finals Series Luncheon and inaugural events: Leading the Pride in Victoria, 31 Stories in WA and our Footy Lunch in NSW.
  • Staff have volunteered in a number of ways including at National Young Lions Camps and facilitated activities for our young people.
  • Supporting our Christmas Giving Program providing over 100 vouchers last year to provide to our young people during the festive period.
  • Donate drinks to our major events & programs including our Three Peaks Challenge, Bail Out, AFL Finals Luncheon and our camps. Asahi also for a number of years donated the drinks for Eureka Climb which saw around 2,000 – 2,500 participants climb the tower each year.

Asahi Beverages is a member of Asahi Group Holdings, one of Japan’s leading beverage companies, and comprises of some of Australia and New Zealand's most successful beverage businesses, including Asahi Lifestyle Beverages (formerly known as Schweppes Australia), Asahi Premium Beverages, Independent Liquor and The Better Drinks Co.

Asahi Beverages started to form in 2014 when they announced plans to integrate the operations of the Schweppes Australia and Asahi Premium Beverages businesses. Later that year, they announced plans to extend the integration to include Independent Liquor in New Zealand.

More recently in October 2018 they changed the name of their Schweppes Australia business to Asahi Lifestyle Beverages, a name which more accurately describes our extensive and varied non-alcohol portfolio which includes Schweppes and many other iconic brands.

Today, Asahi Beverages employ more than 2100 people across Australia and New Zealand, with manufacturing facilities and sales teams in both countries.

Thank you Asahi Beverages for choosing us as your community partner. We are genuine partners in it together to positively affect young people’s lives.

To learn more about what Asahi Beverages are doing to support Whitelion and their approach on partnerships please visit here.